LendMap USALoan rules, companies & costs — mapped

Longview, TX · South · CSO model

Payday loans in Longview

Longview is governed by Texas's statewide lending law — cities don't set their own loan rules. Texas runs a credit services organization (CSO) model: lenders operate through licensed brokers, which changes how fees appear on paper — the loan math below shows what that means in practice.

CSO model

Compare the total you repay — broker fee plus the note — never the headline note rate.

Texas · Legal limits CSO model
Max loan No fixed dollar cap
Max term 7-180 days
Fee cap No state fee cap ($20-$25 per $100 typical CSO fee + 10% interest cap)
Typical APR 400% - 600% on a standard 2-week loan
Rollovers Allowed
Right to rescind 3 business days

Lending storefronts in Longview

82,055 residents · Gregg County / Harrison County Median household income is $44,544 — below the Texas median of $59,624.

15 storefront locations of 11 companies listed in the public directory snapshot below. Categories are the directory's own — verify a store's license with the state regulator before borrowing.

Lender Address Phone Hours
1st Franklin Financial
Installment Loans, Investing
414 W Loop 281 Unit 6, 75605 (903) 759-9945 Mon 8:30 AM - 5:30 PM · hours vary
ACE Cash Express
Check Cashing/Pay-day Loans, Title Loans, Installment Loans
215 S High St, 75601 (903) 236-3691 Mon 8:00 AM - 8:00 PM · hours vary
ACE Cash Express
Check Cashing/Pay-day Loans, Title Loans, Installment Loans
2309 Gilmer Rd, 75604 (903) 297-8736 Mon 8:00 AM - 7:00 PM · hours vary
Atlas Credit Company
Installment Loans
118 E Cotton St, 75601 (903) 758-1741 Hours not listed
Cash Store
Check Cashing/Pay-day Loans, Title Loans, Installment Loans
2414 Gilmer Rd Ste 6, 75604 (903) 759-0522 Mon 10:00 AM - 6:00 PM · hours vary
Cash Store
Check Cashing/Pay-day Loans, Title Loans, Installment Loans
409 W Loop 281 Ste 101, 75605 (903) 663-6700 Mon 10:00 AM - 6:00 PM · hours vary
Cash Store
Check Cashing/Pay-day Loans, Title Loans, Installment Loans
710 Estes Dr Ste 104, 75602 (903) 236-8724 Mon 10:00 AM - 6:00 PM · hours vary
Cash Store
Check Cashing/Pay-day Loans, Title Loans, Installment Loans
100 E Marshall Ave, 75601 (903) 234-0998 Mon 10:00 AM - 6:00 PM · hours vary
City Finance
Installment Loans
709 E Methvin St, 75601 (903) 753-4744 Mon–Fri 8:30 AM - 5:30 PM · Sat–Sun Closed
Freddy's Fast Cash
Title Loans, Installment Loans
1101 E 5th St, 75604 (833) 373-3391 Mon 10:00 AM - 7:00 PM · hours vary
Security Finance
Installment Loans
105 E Loop 281 Ste 5, 75605 (903) 758-6413 Mon 9:00 AM - 5:00 PM · hours vary
T A & T Finance
Installment Loans
101 E Cotton St, 75601 (903) 753-8606 Mon–Fri 8:00 AM - 5:30 PM · Sat–Sun Closed
Texas TitlePro
Title Loans, Installment Loans
1105 E Marshall Ave, 75601 (903) 238-2150 Mon–Fri 9:00 AM - 6:00 PM · Sat–Sun Closed
Toledo Finance
Check Cashing/Pay-day Loans
212A S Fredonia St, 75601 (903) 753-7024 Mon–Fri 8:30 AM - 5:30 PM · Sat–Sun Closed
Western-Shamrock Finance
Tax Services, Installment Loans
306 N Spur 63, 75601 (903) 234-8569 Mon 9:00 AM - 6:00 PM · hours vary

Listing data: public business directory, collected 2022-02-20. Stores close and relocate — confirm with the regulator's license lookup on the Texas page before visiting. Spot an error? Report it.

7 online lenders in our directory

The online route in Longview

Texas online lenders run the same CSO math as storefronts — broker fee on top of the note — when they are licensed in the state. Loans routed through partner banks or tribal charters sit outside the state schedule, and regulators dispute the structure.

From the online lenders directory — terms each lender publishes about itself, checked September 2026. Directory only: we are not affiliated and make no availability promises — verify with the lender and the Texas regulator.

The rules behind the numbers

Credit Access Businesses (CABs) charge fees for arranging loans with third-party lenders, resulting in high-cost short-term credit.

In practice: borrow $300 for a standard term and the finance charge is $60 — $360 repaid at the end, about 400% - 600% APR. Every compliant lender in Longview has to fit inside that schedule.

Statute: Tex. Fin. Code Ch. 393

Regulator: Texas Office of Consumer Credit Commissioner · occc.texas.gov

Questions people ask in Longview

How do payday loans work in Longview, TX?

Longview operates under Texas's CSO (credit services organization) model: a licensed broker arranges the loan with a third-party lender and adds a broker fee on top of the note. The note rate looks lower; the broker fee is where the real cost sits.

What does a CSO-arranged loan cost in Longview?

On a $300 advance you repay about $360 once the broker fee and the note are both settled — roughly 400% - 600% APR on a standard term. The math is set by state law, so it is the same in every Texas city.

Which CSO storefronts are in Longview?

15 storefronts are listed in Longview in our 2022-02-20 directory snapshot (11 different companies). The full list with addresses, phones and hours is in the table above.

Who licenses CSOs in Longview?

Complaints about a lender go to the Texas Office of Consumer Credit Commissioner (occc.texas.gov) — keep the loan agreement and every fee disclosure you were given.